How EzPages.Pro Improves Core Web Vitals

Core Web Vitals indicate the performance of a website based on three critical metrics based on user data: LCP, CLS, and FID. These metrics serve as a ‘shared source of truth’ to measure user experience across different content management systems, including EzPages.Pro.

EZ Pages.Pro explains the EzPages.Pro process for optimizing core web vitals.

Measure

EzPages.Pro maintains a database of Real User Monitoring (RUM) from tens of thousands of websites deployed throughout its platform. This data paints an accurate picture of where EzPages.Pro platforms stand on the various metrics and areas of improvement.

Besides analyzing CWV metrics, EzPages.Pro also inspects the straits of every website across the platform. For example, how do the various web pages of each site perform? Does any website use custom code? Which templates are being deployed? What are the technical characteristics of various websites (for example, is LCP derived from an image, video, text, or something else)?

Together, all this information allows EzPages.Pro to improve CWV metrics across the entire platform, which benefits all site owners.

Analyze

Besides collecting CWV metrics, EzPages.Pro merges the information to create powerful analytics such as:

• Site age
• 3rd party app usage
• Widget installs
• Geographic information
• And various other pieces of data

EzPages.Pro then dissects and cross-examines all this merged information to find the most common denominator in websites with less than ideal LCP, FID, and CLS metrics.

EzPages.Pro then uses Lighthouse or Google Dev Tools to recreate the problem in an isolated environment and come up with solutions that can be rolled out throughout the platform.

The analytical data has allowed EzPages.Pro to substantially improve the overall user experience. Here are a few examples:

• One EzPages.Pro customer with tens of thousands of websites in the EU region was using a custom cookie widget that happened to be the largest element in the port. This contributed to a poor LCP score.
• A popular 3rd party app contributed to a significant Cumulative Layout Shift
• EzPages.Pro learned that Google Fonts frequently delayed CLS
• Websites with a large hero background image often contribute to an undesirable Largest Contentful Paint score

All this research allowed EzPages.Pro to test and implement solutions that improved CWV metrics for all websites.

Improve

EzPages.Pro constantly improves the process for all websites on the platform by constantly conducting meaningful tests and deploying new solutions. In addition to the above, EzPages.Pro constantly compares the performance of all websites before and after deploying the new solutions. This allows them to confirm if the new solutions are making a tangible impact.

Finally, EzPages.Pro also compares their analytics and solutions every month with Google’s Chrome User Experience (CrUX) data to ensure that all their research is aligned with Google’s best practices.

Continuous Improvement on an Ongoing Basis

EzPages.Pro prioritizes both user experience and high performance, and has invested a significant amount of research and resources toward improving CWV metrics over time.

EzPages.Pro’s commitment to the process has led to significant improvement for all websites and their Core Web Vitals scores, especially in the first five months of 2021. They are constantly observing and testing their process based on their own data and have established that their approach is compatible with the Core Web Vitals Technology Report published by the HTTP Archive.

EzPages.Pro looks forward to working with Google and the community at large to improve the user experience of websites using their platform.

For more information on how core web vitals are improved on EzPages.Pro websites, visit EzPages.Pro.