PERSONALIZATION
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Website Personalization

Increase Conversions with Customized Experiences

How Site Personalization Works

Personalization plays a key role in enhancing the user experience on a website. This customization is achieved by adapting site messaging, content, and various design aspects according to specific parameters such as the time of day, number of previous visits, or the specific landing page URL. By tailoring these elements to individual users, websites can create a more engaging and relevant experience that speaks directly to the needs and interests of each visitor. This level of personalization not only helps improve user satisfaction but also increases the likelihood of achieving key business objectives.

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Create an Experience That is Tailored for Every Site Visitor

A personalized experience online is what has made Amazon so successful, setting the standard for how e-commerce sites can engage customers on a personal level. To help skyrocket your revenue and enhance customer satisfaction, we harness the power of real-time website personalization technology. This innovative approach ensures that each visitor receives a tailor-made online experience based on a variety of factors, including the date, time of day, number of previous visits, visitor geo-location, and more. By leveraging these personalized user experiences, you can create a strong connection with your audience and drive increased conversion rates.

Real-World Examples

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Order Online

  • Trigger: Visitor arrives on site on Mother’s Day


  • Action: Banner promoting free delivery



  • Value: Visitor has incentive to order flowers
an isometric illustration of a small shop with awnings on the windows .

Visit Store

  • Trigger: Visitor arrives on site from a mobile device


  • Action: Save 25% on lunch specials



  • Value: Visitor comes directly to business
an isometric illustration of a shopping cart , wallet , and cell phone with the word sale on it .

Flash Sale

  • Trigger: Third time visitor goes to the site


  • Action: Popup for buy one, get one free



  • Value: Return visitor is encouraged to buy

Why Personalization Matters

At EZPagesPro, we believe website personalization matters because it helps small businesses and startups stand out in a crowded online space. Tailoring your website to your audience's needs and preferences improves user experience and boosts engagement, ultimately driving more conversions and success for your business.


  • Site visitors have short attention spans

  • Attracting their attention quickly is important

  • Visitors want the information they are looking for right away


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Site Personalization Works

80% of people say they are more likely to do business with companies that offer personalized experiences

1. Epsilon 2018 


59% of companies plan to use personalization (but aren’t using it yet!)

 2. Econsultancy 2017 


Personalized Calls-to-Action (CTAs) perform 202% better than other CTAs

3. Hubspot 2018

And Gives You a Competitive Edge

With personalization, you can push highly relevant products and offers front and center.

Related Blog Articles

Unleashing the Power of Personalization: Skyrocket Your Site Conversions

By EzPages.Pro • 12 May, 2024
Personalization has emerged as a game-changer in the digital landscape, enabling businesses to craft tailored experiences that resonate with individual users. By leveraging this strategic approach, you can boost site conversions, enhance customer engagement, and ultimately drive growth. In this comprehensive guide, we'll explore the nuances of website personalization, its benefits, and how EzPages.Pro's cutting-edge platform empowers you to harness its full potential.
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Website Personalization: The Not-So-Secret Weapon

By Aaron Pitre • 10 Sep, 2019
Website Personalization. You’ve probably heard of it, you’ve definitely seen it in action, and if a business’ website is converting a lot of customers, chances are they’re using it, in some form, on their sites. However, what you might not know is the fact that businesses who are using personalization to engage and convert customers are likely in the minority as website personalization ‘takes the cake’ as an underused, highly in-demand strategy.
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We’ll work with you to create a comprehensive personalization strategy to maximize conversions.

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